we're at the beginning and not midway through the product lifecycle. For the purposes of these scenarios, we will assume that the purchase decision is to be taken today - ie. In order to decide what makes the most sense for you to license the needed Adobe software, we'll consider a some different scenarios and see how the costs break down. Put another way, Adobe is not currently providing any incentive for customers to upgrade each year, but then again, they aren't bound to continue with this pricing strategy for future releases either. For example, upgrading Premiere Pro from CS5 to CS6 will cost $299 versus $149 for upgrading from CS5.5 to CS6. The current upgrade pricing within the products does not penalize customers for skipping a version and upgrading later. The Master Suite, included as its applications are made available with a Creative Cloud subscription, builds on the Production Premium Suite by adding applications for web design (Flash, Dreamweaver, Fireworks) and print design (InDesign). With the suites, the Production Premium Suite is the smallest of the to offer both Premiere Pro and After Effects. Premiere Pro and After Effects are the two applications that are of most interest to video editors. The table above shows the pricing for Premiere Pro, After Effects, the Production Premium Suite, the Master Suite and Creative Cloud. $299 Upgrade from Adobe Premiere Pro CS5, CS4, CS3, 2.x, or 1.x Adobe Premiere or Encore DVD 2.0 While there is no guarantee that Adobe will continue with their current pricing strategy for new versions of their applications, historically they have and will likely continue to do so as they compete with Apple, Autodesk and Avid. The CS6 upgrade pricing is such that there is not a penalty to skipping a few versions prior to upgrading. If you only need Premiere Pro, then there is not a direct return on investment of having an After Effects or a Photoshop license.Īnother important consideration is how long you plan to use the software.

The path to the best answer for you and your business starts with having a clear understanding of what you need to be able to do. It also represents a great strategy for Adobe to get Premiere Pro out to as many video editors as possible.

As I will detail below, using even a few Adobe tools will make Creative Cloud a better value than traditional licensing. With Creative Cloud, Adobe has really opened up the creative tools market. In this post I will look at some of the options and how they breakdown in terms of cost and flexability. With the introduction of Adobe Creative Cloud, deciding which licensing path to take is now more complicated than ever before.

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